In the Mood ~ Friends for Fro Benefit

Tahoe City, CA - Alpine Meadows Ski Resort will host the Friends for Fro Benefit Sunday, October 19, from 4:30pm to 9:30pm at the base lodge.  100% of the proceeds will be donated to Robert “Fro Frolich to provide financial assistance during his battle against cancer. 

Through his writing, award-winning author Robert “Fro” Frohlich has touched countless of people who love the Tahoe and Truckee area and the Sierra Nevada.  Now in return, the local community is reaching out to support him during this great time of need.  Frohlich recently underwent major cancer surgery; and readying himself for chemotherapy treatment. In order to assist him with his medical expenses and care, the Friends For Fro Benefit is planned to garner as much financial assistance for him as possible.  

“Who doesn’t know Fro,” says Bill Jensen, publisher of the Squaw Valley Times and one of the benefit organizers. “Fro is a literary icon that has spent his life devoted to the mountains, writing about them and those who have lived, worked, and played here. He’s recognized and respected at every level-- from ski bums to ski resort CEOs; but most importantly, Fro is our friend.  He has given so much to the community and individuals; and his benefit is a way to help him in his time of need,” he added. 

SAVE THE DATE:
The Friends for Fro Benefit is scheduled for Sunday, October 19 from 4:30pm to 9:30pm at the Alpine Meadows Base Lodge.  Entry fee to the event will be $60 per person or $100 per couple.  100% of entry fees, silent auction sums, and donations will benefit Fro.  The event will be “Fro-Style”, which means casual mountain fun for all.  Guests will be treated to exquisite cuisine presented by Tahoe’s finest restaurants, including Christy Hill, Wolfdales, Grahams, River Ranch, and River Grill.  The Friends for Fro Benefit includes the resurrection of “In the Mood,” a winter slide show created by Fro and photographers Keoki Flagg and Hank de’Vre – a legendary feast for outdoor adventurers’ eyes and souls.  Renegade Productions has pulled out all the stops for this event, scheduling performances by Tahoe/Truckee’s musical all-stars; and a silent auction and raffle not-to-be-missed will present the best prizes and gifts including vacations, California Gold Pass, and fantastic items provided by local favorites.  Well-known local athletes and Olympians will play host as celebrity bartenders.

Help can be given many ways.  The Friends for Fro Benefit is an easy way to help; however, there are other avenues to provide assistance as well:

1.        Donate a silent auction item to be included at the Friends For Fro Benefit.  Call the event contacts for mailing/delivery information.

2.        Donate a monetary gift.  Located in Tahoe City, the El Dorado Savings Bank is host to The Fro Benefit Account.  Checks can be made payable to The Fro Benefit Account; or donations can route money directly from a donor’s bank.  The Routing number is: 321170978 for Account Number 163031263.

Please join us to celebrate Fro’s progress toward good health. For more information about the Friends for Fro Benefit, please contact Bill Jensen, Keoki Flagg, or Rachael Woods.  Support and donations continue to pour in daily, so be sure to visit www.caringbridge.org/visit/fro for daily updates about the Friends For Fro Benefit. Thank you for your support; and we hope to see you Sunday, October 19.