Apparel & Equipment

Atlas Men's Clothing. Shoes. Gifts. | 530-584-6055

Atlas showcases the up and coming fashions specifically designed for men. Their wearable collection of styles will have you looking polished and put-together for any occasion. Atlas offers superior service and will help you complete any type of look that is sure to add excitement to your wardrobe.

Edin Boutique | 530-584-6145

Edin Boutique raises the bar for fashionable guests. Whether it’s an eye-catching top or an outfit for a special event, Edin is an experience in shopping. Edin has beautiful denim, high-fashion boots, and earrings to match. A selection of sparkling accessories from hair bands to sequined belts will spice up any outfit.

Marmot | 530-584-6262

The Squaw Valley Marmot shop is the place for the latest apparel and soft good offerings from Marmot.  Always reliable and stylish, Marmot has developed a reputation for excellence in outdoor apparel.  Stop by the Marmot store in the Village to see why. 

The North Face | 530-452-4365

The North Face is an industry leader in outdoor gear and apparel since 1969. Get stocked for your next adventure with extreme technical gear geared towards the outdoor enthusiast. The North Face has an excellent selection of street apparel and footwear offerings for those chilly nights on the town and a great range of kid’s apparel.  Squaw Valley is proud to present The North Face in its new location next to Rocker@Squaw.  Check out the full line of The North Face gear.

Oakley | 530-452-4378

New for the 2011-12 season, the Oakley concept store is the only place to find your favorite Oakley gear.  With the ‘Custom Goggle Bar’ exclusive to Squaw Valley, you can fully customize your new Oakley goggles to be tailored to your one-of-a-kind style!  You will come for the eyewear, but it will be easy to see why Oakley is also making its mark in the soft good and street-wear markets.

Olympic Valley Eyewear | 530-581-1698

Olympic Valley Eyewear is North Tahoe's Premier Sunglasses store and is backed by the optical expertise of Tahoe Sierra Eye & Optical. With the largest selection of sunglasses and goggles in North Tahoe, everyone is sure to find fashionable eyewear to meet any style in the Village at Squaw Valley.

PlumpJackSport | 530-584-6181

PlumpJack Sports provides fashion forward merchandise to Squaw Valley. Designer street wear and technical sportswear by select designers lets you choose between a multitude of styles. Premium denim and fashionable tops are in abundance and are sure to suit your tastes.

Check out the fabulous selection of apparel at PlumpJack Sport located in the Village at Squaw Valley across from Starbucks.

Salomon | 530-452-4455

New for the 2011-12 season, Squaw Valley is happy to bring you the new Salomon store located on First Street in the Village.   Innovation is a Salomon cornerstone and their headquarters boasts a state-of-the-art research and development facility where every Salomon product takes shape.  You will find the latest skis, snowboards, boots and footwear that Salomon has built its reputation on, accompanied by the largest Salomon apparel line in the Valley.  Test out the interactive touch screen to help get familiar with all things Salomon.

Surefoot Custom Bootfitters | 530-581-2421

Surefoot is the leading boot manufacturer in the world and is settled in the Village at Squaw Valley to provide you with a comfortable and sleek fit. Combined with comfort and performance these boots can be custom fit to your foot structure to provide the best possible experience on the mountain. There are boots for every type of skier and the expert staff will have you set up in no time.

Squaw One

Squaw One provides the latest logo apparel and accessories for you and your family. Looking for that Squaw Valley hooded sweatshirt, or that Squaw hat you see everyone wearing? The Squaw One Logo Company is your one stop shop for everything Squaw.

Squaw Valley Outfitters | 530-452-4317

Squaw Valley Outfitters features the latest high end outdoor apparel from Marmot, Mountain Hardwear, Obermeyer, Sessions, Burton and DaKine. The friendly staff will be able to assist you in finding the perfect jacket or accessory to keep you prepared for every weather condition.

Squaw Valley Sport Shop | 530-452-4317

Squaw Valley Sports Shop presents the latest ski and snowboard fashions, accessories and equipment from the leading snow sports outerwear brands. The upstairs equipment center features the latest skis, bindings, and boots with a complete custom tuning shop. Looking for a custom boot fit? The knowledgeable staff will give you fit that you can feel when you’re out on the mountain.

Gifts & Home

Farrah Rale Jewelry Design Studio | 530-583-2323

This unique beading boutique caters exclusively to your desires. They carry a wide variety of the highest quality beads and accessory items. Choose your own designs by picking from gemstones, pearls, crystals, glass, and various gold and silver metals. Or simply stop in and pick out of many pre-made jewelry and accessory items.

Gallery Keoki | 530- 583-1404

Gallery Keoki exhibits photographer Keoki Flagg’s exceptional work. The gallery features photography from Squaw Valley, patrol dogs, Lake Tahoe, world travels, and much more. The gallery has recently taken on a new look that features bold and exquisite jewelry by Left Turn designer Judy Klimek and the Ruby Living Design Furniture collection.

Lather & Fizz | 530-584-6001

Follow your nose to the best smelling shop in Squaw Valley. Lather & Fizz Bath Boutique is a unique bath and body shop offering:

• Fresh handmade soap
• Cupcake bubble bath
• Fizzy cupcakes
• Bath bombs
• Soy candles
• Sugar scrubs
• Body lotion & facial creams

Why not treat yourself to a warm, relaxing bath tonight? The Dreamy Bliss Bubble Bath creates lots of fluffy bubbles in your tub. Say goodbye to dry dull skin and come check out the unique lotions and moisturizers that Lather & Fizz has to offer.

SharpShooter Photography | 530-581-1012

Take home a lasting memory of your vacation with affordable, professional color images by SharpShooter Mountain Photography. Trained action photograhers are stationed throughout the mountain ready to capture memorable moments of your vacation.  The store is located in the Village at Squaw, inside the Squaw One Logo Company,

Kids, Toys & Pets

Kids Corner | 530-452-4379

Kid’s Corner is the premiere children’s outerwear retail shop in Squaw Valley. This store highlights apparel from Obermeyer Kids, Bunnies by the Bay, Kaloo, TY, Robeez, Barnstrom, Syrad’s Dancing and much more! Come find the latest functional outwear for your little one to stay warm and dry out on the slopes.

Mind Play | 530-584-6133

Mind Play features an array of products to stimulate and entertain the brain. You can find games, toys, and books for every age. Mind Play is the perfect place to grab an entertaining activity that the whole family is sure to enjoy after a day on the slopes.

Squaw Dogs

Geared toward active dogs and their people, Squaw Dog’s is the premiere shop for your furry friend. Featuring food, supplements, life vests, and harnesses, Squaw dog’s offers everything to keep your dog healthy and active for all of your adventures. Other featured items include leashes, toys, backpacks, related books and dog-specific first aid kits.

Look out for events such as camp outs in the summer and meet and greets with Squaw Valley’s avalanche dogs in the winter.

Real Estate

Squaw Valley is not only a great place to vacation. Talk with an agent today and they can help you find the perfect home for you.

Chase Real Estate Center | 530-583-4400

Chase International is an independent real estate services firm specializing in distinctive quality homes in the greater Lake Tahoe and Squaw Valley areas. The Chase Squaw Valley office is conveniently located in the historic Olympic House building -- directly across from the Squaw Valley Sport Shop and 22 Bistro. Connect with one of our knowledgeable and experienced Squaw Valley home specialists.   Better yet, drop by and say hello.

Village Real Estate | 530-584-6282

Squaw Valley Village Real Estate is an independent Real Estate firm, specializing in luxury Resort homes, condominiums, and vacant land, available in Squaw Valley, Lake Tahoe, Alpine Meadows, Truckee and surrounding areas.  Open Daily.  Our full-time staff of experts can help you find your perfect Resort  property.  Located at the base of Squaw Valley, main Street in the Village across from the Auld Dubliner Pub and Fireside Pizza.  Stop by, call or visit our site for current available property details.

Sierra Sotheby's International Real Estate | 530-581-1800

Inviting. Savvy. Unique. We bring to every relationship an emphasis on service and a refined eye for recognizing the unique value of your home. Sellers of fine real estate in all price ranges rely on us for experience, discretion and attention to detail. To market a distinctive home requires uncommon knowledge of resources. We pride ourselves on understanding the discerning needs of our sellers who deserve a high level of service throughout the entire real estate experience. Let the power of global exposure coupled with local knowledge bring the successful results only a Sierra Sotheby’s International Realty professional can provide.

Specialty Food

Mountain Market | 530-581-2014

Alice's Mountain Market is the Village grocery.  Alice's has a full selection of groceries, including natural and organic foods. Alice’s Mountain Market also carries a wide selection of imported beer and wine. For the perfect après drink go no further then the Spirits of the Valley, located next to Alice’s Mountain Market for a complete liquor store. You can also find great snacks, gourmet chocolates, and the latest DVD rentals.

Spirits of the Valley  | 530-581-2014

Find that specialty beer, wine or spirit at Spirits of The Valley. Choose from the latest movie releases or that old familiar classic and snuggle up in your room next to the fireplace for movie night.